Understanding the retail investor: Brooke Harrington’s Pop Finance

If anything, the credit crisis has shown that men and women on the street do not conform to the model of economic rationality. Retail investors, home buyers and credit card users often act against their own interest. In the US, this concern is a pillar of the financial regulation proposed by the Obama administration. Hence the proposed Consumer Financial Protection Agency . But, as with so many other things, regulation is based on a theory of how the financial consumer behaves. Yet what d

 

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