Chevron’s Orwellian Crude Discovery

By SAM KAZMAN | Posted Thursday, November 13, 2008 4:20 PM PT Chevron has unveiled a revolutionary new way of finding oil. It doesn't involve satellite telemetry or seismic imaging or some other high-tech means of exploration. It involves advertising. Chevron has a new ad campaign to get its customers to use not more oil, but less. In Chevron's words, "Energy Saved Is Energy Found." The new ads feature people promising to carpool, to use fluorescent bulbs, even to "take my golf clubs out of t

 

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